In discussing the opportunities to promote your site, quite often there are conversations with the customer about what he would like to see as a result of site promotion. Such conversations are not groundless, because they can find out some very important things. To the optimizer, the most important factor in promoting the site, is the systematic and ongoing work with the customer. Optimizer as no one else is interested in promoting high-quality site, as if the promotion does not suit the site of the customer, the customer is likely to refuse further services optimizer site promotion. And this is reflected in the firm, which specializes in promoting websites.
PromotionBut there are a number of misconceptions about which many people forget or do not know. I did not mention nothing about the fact that the customer must specify in detail all or even what he wants to see the exhaust of website promotion. Most customers will tell you that the result should be in the form of increased sales of certain products or services. But all the SEO optimizers are well aware that sales of services and trade, they do not. So what, then waits for the customer to promote your site? What to do and how to behave at what the right way, what would the customer was satisfied? In fact, quite delicate question, but it is always negotiate with the customer to promote your site.
You always have to explain to the customer, that of itself is essentially the promotion of the site, its benefits and advantages over other forms of advertising. How effectively and how to change the content quality traffic, which will bring the fruits of a well executed promotion. But there is one thing but! Businesses and in particular directly optimizers operating and providing services to promote the sites may not in fact have a direct impact on sales customer. I wonder wrote "directly and effectively." The optimizer only makes every effort to ensure that-be potential buyers went to the site or online store customer. A good job to promote the site gives potential customers online store or any other profile site, but that does not mean that the reduced customer will buy a product or service is the customer's site. Yes, this search engine traffic and the people who come to the site of the customer in fact, are the direct potential buyers. They are looking for this product in the Internet network. But converting visitors into buyers online store now depends directly from the customer. And anyway, but in fact at this point, begin to act has different rules.
Key to Success in site promotion
A potential buyer has come to the site e-shop. He is in search of a product or service. What more he looks, what it depends on his decision to purchase goods from you on the site. Of course, this is a number of parameters: site usability, pricing site, delivery methods, the conditions on which the employer conducts business, a positive reputation on the Internet and so on. Can the optimizer to influence the pricing of products or services on the site of the customer, of course not! And this I think is always necessary to speak. Yes, it's so clear and you say, more like a corny! But sometimes the customer at heart believes that if it falls into the top, then it will flow on to any customer, even if the price of goods or services provided on its website will be too high, delivery service will not be comfortable, and so on. I am writing this to the fact that the optimizer must explain these seemingly trivial things customers services for promoting websites.
Thus, to exclude misunderstandings that sometimes have a place to be. After all, sometimes at the conclusion of contracts, sales SEO service, unconditional promise to customers to increase sales. You do not even interested in what order the price the customer, in fact they should not be interested in this, because they deal to sell its services to promote the site. But I think all the same from a human point of view, this should say. And to clarify that no doubt the result will be the result of site promotion effect on sales, but of course that if the company has the customer's competitive prices, the site has a great usability. I think this modest set can be limited.
Of course you can promote everything, but then do not be surprised that the customer refuses to SEO services to promote the site, because to him they did not produce results. But you'll fulfill their obligations, in the top site on the specified words. But the customer is dissatisfied. After all, his goal was to sell for example a brick at 2 rubles more expensive than it is in all of its competitors. Of course guilt and SEO companies to promote the site is not here. But the work is carried out in vain. After all, SEO firms are interested in what would be the promotion of the website was not a single service for 3 months say, but what would it be on a permanent basis. And on a permanent basis, it may be only when the customer will be satisfied by the promotion and realization of this promotion.
We must always talk about the fact that the result of promotion of a site in the top 10 search engines may be combined labor and firms dealing with the customer by promoting the site. The customer is unique and pricing of services by the optimizer, it is qualitatively executed promotion. It is worth remembering that the top 10, it is not Sotheby's. A good optimizer to you will necessarily people who are interested in buying goods or services to the customer, because traffic is search engine! A task owner online store or site, it is the direct sale of services or goods.
Only joint efforts, market analysis, balanced approach to pricing, the company's reputation, well executed website promotion, will give its tangible and significant benefits in the form of successful sales and implementation of the web project as a whole!
